https://www.gracewolford.com/home daily 1.0 2023-10-29 https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1560520643468-7C6X6LW0EXN5K7C146ZN/grace.png Home https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1582422638973-WXPXCCSDUG5X7B7WM62P/unnamed-1.png Home A photograph of our prototype Sketch file, which shows the first draft of the app. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1582427451354-SY9ECEDKEINZJV9JSKL3/Classic%402x.jpg Home The “Classic” game screen. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1582427518589-L79RABDW5ZCZRWM6O3DQ/FREE+PLAY%402x.jpg Home The “Free Play” game screen. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1582415420412-4F73A7W6B0F5SC8KCW05/at_fa.jpg Home Two people honing their ax throwing skills at the Louisville Flying Axes location. All photography is courtesy of Forest Giant LLC. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1582427475052-W2CPXKWWXN6M2F0BXDDM/21%402x.jpg Home The “21” game screen. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1582418017397-P252QUA0VCB0RD1GWP7G/app_and_wireframe.jpg Home The original app (shown above) was restricted to the American Axe Throwing League game. 3 games, 5 throws, no flexibility. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1582427501198-PNH1CMQBE3SYO3CBZ318/King+of+the+Cage.jpg Home The “King of the Cage” game screen. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583337318707-DSQWZ9EG8SC6R9LMJP77/AirlineBI_Sketch_2.png Home Our first pass at the “Agency Share” view in Airline BI. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583336008433-L24IBOX2HDKOSLU3FORL/Airline+BI+data+analysis Home I utilized Trello for data analysis. I started with affinity mapping, coded my data in order to create themes, and then ultimately attached those insights to the proto-personas. The client also received a summary document of all the themes, but it’s long and boring so I didn’t include it in this case study. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583334167970-71LF3JSJNP61WCOCQI84/Airline+BI+before+2.png Home Airline BI’s original “Agency Share” view, comparing a small airline’s sales with various travel agencies against their competitors. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583336371695-IC48ZH6OROFRHLNNXNRN/Harry+Persona.png Home The secondary proto-persona I created for the Airline BI team - Harry, Head of Sales for North American at a GSA (general sales agent) or small airline. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583336296136-VQJ3EM8WQT1S0473U3KS/Fiona+Persona.png Home The primary proto-persona I created for the Airline BI team - Fiona, a Frontline Sales Manager at a GSA (general sales agent) or small airline. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583337805647-T4WGMNHBWW2QPWUMB72M/airlineBI01%402x.png Home Our final, implemented view for the “Agency Share” tab of Airline BI. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583350797041-R2CA0ODU045UC2S6GT2U/Bi-Directional.png Home The reimagined “Bi-Directional” Tool, featuring error prevention without leaning on confusing, inaccessible color schemes. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583333476014-AFLEILEBCN4OJBP8GMP2/ARC_workshop.jpg Home Grace leading a project kick-off workshop with ARC stakeholders at their headquarters in Arlington VA. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583350813821-RXRRJF2TDQLAQSC2H8BB/ZoomLevel.png Home We introduced “Zoom level” so that users had better control over the data they interacted with. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583337235434-QCWU7ZQT44W3CXGJR9UM/ARC_Sketch_1.png Home Our first pass at the Airline BI “Overview” view. Due to the time constraints on the project we jumped right into high fidelity design work after our research phase. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583350825072-IEQOPWJ0TSLU0JHZD2T3/HoverState.png Home We were able to eliminate the need for invisible “hover” buttons. Here, it was replaced by a drop-down. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583334158252-MNZ5MTECQWNFLNJWW2ZW/Airline+BI+before+1.png Home Airline BI’s original “Overview” view, showing high level sales data for a small airline. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583336371695-IC48ZH6OROFRHLNNXNRN/Harry+Persona.png Home The secondary proto-persona I created for the Airline BI team - Harry, Head of Sales for North American at a GSA (general sales agent) or small airline. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583350797041-R2CA0ODU045UC2S6GT2U/Bi-Directional.png Home The reimagined “Bi-Directional” Tool, featuring error prevention without leaning on confusing, inaccessible color schemes. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583333476014-AFLEILEBCN4OJBP8GMP2/ARC_workshop.jpg Home Grace leading a project kick-off workshop with ARC stakeholders at their headquarters in Arlington VA. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583334158252-MNZ5MTECQWNFLNJWW2ZW/Airline+BI+before+1.png Home Airline BI’s original “Overview” view, showing high level sales data for a small airline. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583337235434-QCWU7ZQT44W3CXGJR9UM/ARC_Sketch_1.png Home Our first pass at the Airline BI “Overview” view. Due to the time constraints on the project we jumped right into high fidelity design work after our research phase. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583337318707-DSQWZ9EG8SC6R9LMJP77/AirlineBI_Sketch_2.png Home Our first pass at the “Agency Share” view in Airline BI. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583337805647-T4WGMNHBWW2QPWUMB72M/airlineBI01%402x.png Home Our final, implemented view for the “Agency Share” tab of Airline BI. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583336008433-L24IBOX2HDKOSLU3FORL/Airline+BI+data+analysis Home I utilized Trello for data analysis. I started with affinity mapping, coded my data in order to create themes, and then ultimately attached those insights to the proto-personas. The client also received a summary document of all the themes, but it’s long and boring so I didn’t include it in this case study. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583336296136-VQJ3EM8WQT1S0473U3KS/Fiona+Persona.png Home The primary proto-persona I created for the Airline BI team - Fiona, a Frontline Sales Manager at a GSA (general sales agent) or small airline. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583334167970-71LF3JSJNP61WCOCQI84/Airline+BI+before+2.png Home Airline BI’s original “Agency Share” view, comparing a small airline’s sales with various travel agencies against their competitors. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583350825072-IEQOPWJ0TSLU0JHZD2T3/HoverState.png Home We were able to eliminate the need for invisible “hover” buttons. Here, it was replaced by a drop-down. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583350813821-RXRRJF2TDQLAQSC2H8BB/ZoomLevel.png Home We introduced “Zoom level” so that users had better control over the data they interacted with. https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1560520700874-NQMF1QE4OEVHU7VQ0EH5/me.png Home https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1582485936492-FNJ39S28H99WK4T8V2M4/Flying+Axes+Prototype.png Home https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1583352405887-1CV68A9RDS0KTLUV0W12/arc-visit-03-18-21-4695+copy.jpg Home https://images.squarespace-cdn.com/content/v1/5b54b80afcf7fd290ef2de87/1584212906570-AVA56VGELE8L8EZALTJ6/PNC%402x.png Home